Explore cutting-edge technologies, emerging codecs, and revolutionary trends shaping the future of video
How modern codecs stack up against each other
Next-generation codec designed for the streaming era with unmatched efficiency.
Google's codec powering billions of video views daily across the web.
Current workhorse for 4K content and professional video production.
The foundation codec that built the modern streaming industry.
Transforming content creation and consumption through artificial intelligence
AI upscales and enhances video quality in real-time, turning old content into modern viewing experiences.
Smart noise reduction, voice enhancement, and automatic audio mastering using machine learning.
AI analyzes footage and creates professional edits, saving hours of manual work for creators.
Instant subtitle generation, voice dubbing, and cultural adaptation powered by AI translation.
Deep content analysis provides viewer engagement predictions and optimization recommendations.
AI-generated videos, deepfakes, and virtual actors are reshaping content creation possibilities.
All major GPU and mobile processors include dedicated AV1 encoding/decoding chips, making real-time processing mainstream.
Major platforms begin 8K content delivery as bandwidth costs decrease and display technology becomes affordable.
Complete video productions created with AI assistance from script to final edit become commercially viable.
Versatile Video Coding standard achieves 50% better compression than H.265, enabling new applications.
First consumer holographic displays drive development of volumetric video compression and transmission standards.